What are the favorite plants of the French?

According to PL

These flowers, trees and shrubs are the most popular among buyers for a variety of reasons. A romantic bouquet, a tribute during mourning or a Christmas decoration: every plant has its own symbolism.

There are occasions that we cannot imagine without plants. A wedding without a bouquet of white flowers, a funeral without chrysanthemums, Christmas Eve without a tree or even a date without roses: this is unthinkable for some.

In addition to these events that give life a rhythm, lovers of flowers and beautiful gardens regularly buy plants of all kinds. The Kantar Institute conducted a study to find out the shopping habits of the French*. The rose remains the undisputed favorite flower, far ahead of its competitors.

Rose, the French’s favorite flower

Roses have been the best-selling flowers among gardeners for many years. They can be offered for any occasion: wedding, romantic date, Mother’s Day; individually or in a bouquet; white, red or pink…

They account for almost 17% of plant sales in France and have an impact on the collective imagination and popular culture. They are used in perfumery, medicine, cooking and decoration… There are between 100 and 150 species, which opens up many possibilities for passionate gardeners.

Chrysanthemums, flowers of sadness

Beautiful perennial flowers, chrysanthemums are a symbol of All Saints’ Day and respect for the dead. They really decorate cemeteries and accompany mourning, which explains why they appear so high on this list. These autumn flowering plants come from China.

Although chrysanthemums appear only in second place in this ranking, their sales are still in sharp decline. In five years, they grew from 8.5 to 5.8% of the total market.

Nordmann fir, a favorite tree

Year after year, sales of Nordmann fir are increasing. Within a few years, they increased from 3.1% of total sales to 5.1%. For the first time in five years, these conifers are on the podium of best-selling plants. It is in December that the vast majority of sales take place: logical, since it is a symbol of Christmas.

In addition to Nordmann, the Christmas tree market represents an annual turnover of 211 million euros. Other conifers that the French appreciate are the Nobilis fir and the spruce.

Another favorite plant of the French

The rest of the ranking is made up of orchids and lilies, each occupying 4% of the market share. Behind the top 5 we find geraniums, rose bushes, tomatoes, gerberas and hyacinths, which represent 2 to 3% of plant purchases. Note that within this group, only tomatoes saw sales increase, increasing from 2.3% to 2.6% over five years.

Following this top 10 are cycads, tulips, dipladenias, peonies and carnations (between 1 and 2% of purchases). Only peonies are growing, going from 1.1% to 1.4% in five years, when all other plants are losing sales.

Ranking of the best-selling races in France

  1. Pink
  2. Chrysanthemums and daisies
  3. Nordic fir
  4. Orchid
  5. Lily
  6. Geranium
  7. Rosebush
  8. Tomato
  9. Gerbera
  10. Hyacinth
  11. Cyclamen
  12. Tulip
  13. Dipladenia
  14. Peony
  15. Tab

*Study conducted in 2020 by Kantar for Val’hor and FranceAgriMer among 7,000 French households aged 18 and over.

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